A Study of Behavioral Intention of Consumers Purchasing Children’s Books.
碩士 === 高苑科技大學 === 經營管理研究所 === 104 === In the past three years, the publication of children’s book has ranked number two among all publications. Low birth rate is one of the factors. This study first organizes literature review and collects data by using questionnaire. Based on the theory of planned...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72814496628416173234 |