The Research on The Behavior Intentions of Customer Purchasing Smartphone-An Example of Tsannkuen Company
碩士 === 高苑科技大學 === 經營管理研究所 === 104 === The purpose of this research was to investigate the factors that affected the behavioral intention of consumers purchasing Smartphone. This study took the Theory of Planned Behavior (TPB) proposed by Ajzen (1985) as the research infrastructure basis and investig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d467b3 |