How Brand Image of Bank Influences TAM: A Case Study of Mobile Banking APP
碩士 === 龍華科技大學 === 企業管理系碩士班 === 104 === The Financial Institutions have developed actively Fintech such as mobile banking APP for years, so the functions of all of them are almost the same, but the penetration is still low. We want to know how Brand Image of Bank influences potential users of mobile...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/547c55 |