The Influence of Environmental Awareness on Green Products Purchase Intention:The Mediation Effect of Environmental Behavior

碩士 === 嶺東科技大學 === 國際企業系碩士班 === 104 === People are aware of great importance to the problem of global warming over the world. The majority of consumers are environmentally conscious and consumer’s purchase intention of buying green products. The purpose of this study investigated that how different b...

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Bibliographic Details
Main Authors: CHEN,HUAI-YING, 陳懷穎
Other Authors: LI,CHUNG-KAI
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/p6h7q5