Using Multiple Correspondence Analysis to Determine the Market Positions of Sports Shoe Brands
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === The annual sales growth rate of sports shoes is gradually increased, and sports shoes become one of must-have supplies for consumers’ leisure life. This study employs the correspondence analysis to explore and to understand the market positions of 8 Taiwanes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74101209424856994673 |