Using Multiple Correspondence Analysis to Determine the Market Positions of Sports Shoe Brands

碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === The annual sales growth rate of sports shoes is gradually increased, and sports shoes become one of must-have supplies for consumers’ leisure life. This study employs the correspondence analysis to explore and to understand the market positions of 8 Taiwanes...

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Bibliographic Details
Main Authors: CHEN,HUEI-RU, 陳薈如
Other Authors: CHEN,KUAN-LIANG
Format: Others
Published: 2015
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