The Application of Correspondence Analysis on the Study of Market Positioning for Smartphone Brands
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === This study is based on the year 2015 of the top five smartphones rankings from the investigation of the institute for information industry in Taiwan, where the top five brands are SAMSUNG, HTC, SONY, APPLE and ASUS. This study employs the correspondence anal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88106732644664082630 |