A Dramaturgical Analysis of the Brand Positioning and Creative Management Strategy of the Chio-Tian Folk Drums and Arts Troupe
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 104 === This thesis, “A Dramaturgical Analysis of the Brand Positioning and Creative Management Strategy of the Chio-Tian Folk Drums and Arts Troupe”, adopts methods and techniques such as literature review, grounded theory, and in-depth interview, in order to inve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/frpb2b |