A Study of the Relationships among Endorser’s Credibility , Advertising Appeal , Product Awareness and Purchase Intention: A Case of Transition Lenses.
碩士 === 康寧大學 === 企業管理研究所 === 104 === The myopia percentage of Taiwanese ranks No.1 highest all over the world. The growth goes even faster in recent years. Because people who is glasses needed increses by the year, it comes to a big market share of the eyewear requirement. It will become a hotly cont...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n34ebf |