The Impact of Co-branding on Attitude and Purchase Intentions in the Luxury Fashion Industry.

碩士 === 銘傳大學 === 企業管理學系 === 104 === In recent years, the practice of co-branding has attracted a large number of scholars and practitioners. While the body of work is growing, an underlying framework and common arrangement are still lacking. Thus, research is directed and fragmented with much attenti...

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Bibliographic Details
Main Author: Simanga Innocentia Kunene
Other Authors: Hsiu-Li Chen, Ph. D.
Format: Others
Published: 2016
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