The Relationship between Price Consciousness and Purchasing Intention in the Travel Fair: The Moderating Role of Deal Proneness
博士 === 銘傳大學 === 企業管理學系 === 104 === In recent years, Taiwan has more opportunity to host international travel fairs. Due to competition between exhibitors and their additional knowledge towards marketing their products during trade shows, this body of literature attracts additional attention. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5w488j |