The Impact of Corporate Social Responsibility on Brand Associations and Purchase Intention: Moderating by Consumer Consuming Origin
碩士 === 銘傳大學 === 企業管理學系 === 104 === Corporate social responsibility (CSR) is inevitable. There is a growing interest among enterprises as well as consumers all over the world regarding CSR. The aim of this study is to examine on how CSR can affect brand associations and purchase intentions. Moreover,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98873349753433214642 |