The Effects of Online and Offline Brand Extension, Brand Type and Advertising Mode on Purchase Intention
碩士 === 銘傳大學 === 企業管理學系 === 104 === Brand extension is an inevitable, there is a growing interest among consumers all over the world regarding extension. The aim of this study is to examine on how brand extension, brand awareness, advertisement effects can affect purchase intensions. Moreover, Brand...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70316160109166341694 |