Consumer’s Attitude Towards Purchasing Intention: Case Study of Taiwan Luxury Fashion Market

碩士 === 銘傳大學 === 企業管理學系 === 104 === Many kinds luxury fashion brand were reaching they activities around Asia those past years. Consumers choose a luxury fashion brand by using factors which will affect their purchasing intentions. The purpose of this study is to examine the impacts of the personal v...

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Bibliographic Details
Main Authors: Tiara Moustapha Pare, 包莫達
Other Authors: Hung, Kuang-Peng
Format: Others
Published: 2016
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