The Impacts of Mobile Marketing and Privacy Calculus on Willingness to Have Information Sharing and Purchase Intention
碩士 === 銘傳大學 === 國際企業學系碩士班 === 104 === Nowadays, a lot of consumer spends a lot of time on smartphone. A lot of company are design the Apps for themselves to create the opportunity for consumer to purchase from the Apps. Yet, it really convenience however, not a lot of consumers are willing to give t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41423200699910539565 |