How Does CPEOR Affect Consumer Behavior? Effects of Online Promotion and Gender
碩士 === 銘傳大學 === 國際企業學系碩士班 === 104 === Nowadays, e-commerce has become a prosperous industry for creating increasing profit in the world. However, online retailers’ unethical behaviors are also increasing that bring consumers high-level risks for e-shopping. To avoid this kind of risks, consumers’ pe...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92062173291011275655 |