The Impacts of Place Marketing on Place Attitude and City Image: Take Taipei YouBike as an Example
碩士 === 銘傳大學 === 國際企業學系碩士班 === 104 === YouBike is the Taipei City Government to promote riding bike as a public tool for short-range connections and set up the public bicycle rental system. In today's global market, the purpose of place marketing not only attract tourists, but also compete int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62mvte |