What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 104 === This study begins to consider effective ways to strengthen users' intention to use e-books. With the elaboration likelihood model (ELM) as the theoretical foundation, this study sets out to probe into the influence of media richness on argument quality, sou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37r385 |