Exploring the Relationship of Internal Marketing, Organizational Commitment and Service-oriented Organization Citizenship Behavior - As Chain Restaurants
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 104 === In chain restaurants, employee is the most important asset for the firm because service was provided by the employees. However, the chain restaurants usually have high employees’ turnover rate. Internal marketing and organizational commitment are important conce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9n99j4 |