Store Environment, Price Promotions, Product Bundling and On-site Service: Purchase Intention of Consumers.

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 104 === In 1986, Ministry of Economic Affairs approved foreign investment in retail business, are starting to attract foreign retail companies to enter the Taiwan market, while bringing modern management model, Dutch supplier Makro is the first retailer enter in...

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Bibliographic Details
Main Authors: FANG, JHEN-YU, 方振宇
Other Authors: CHANG, YU-LIN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/89918291247957119745