A Study of The Impact from Experiential Marketing to Customers Loyalty and Marketing Strategies - Example of Hyper Market, RT-Mart
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 104 === This study mainly explored relationship between experiential marketing that RT-Mart offered and customer’s loyalty, and make recommendations based on research results for RT-Mart reference services in the future. In this study, a questionnaire survey method d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bmcuz9 |