The case study of the domestic marketing channels in the auto insurance industry-The Case of M Non-Life Insurance Company
碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 104 === For many marketing management personnel, it is easy for us to associate the word “channel” with “water”, and our brains will reflect the image of water flow implied by this word. From a deeper sense, we would feel and recognize the special innovation of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75d594 |