A Study of the Impact of Servicescape on Brand Image - As Chain Coffee Shops
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 104 === Recently, there are many Chain Coffee Shops in Taiwan, Coffee is already a popular trend of modern people. Drinking coffee is not only good but also a brand identity. For Chain Coffee Shops, except for coffee, the servicescapes make consumers feel image and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tfk9e5 |