The Research of Consumer Experience, Experiential Value and Word-of-Mouth Intention-Travel Experience as Moderator
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士在職專班 === 104 === In recent years, Taiwan's leisure industry is booming, and leisure tourism has become a part of life. Distinctive theme B & B appear suddenly, and consumers are interested in them and choose B & B instead of traditional hotels. In this stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gcpwg8 |