The Influences of Switching Costs, Switching Intentions and Service Innovation on Customer Satisfaction and Loyalty: A Case Study of Taiwan Cooperative Bank Mobile Banking
碩士 === 明道大學 === 企業管理學系碩士班 === 104 === Abstract The Influences of Switching Costs, Switching Intentions and Service Innovation on Customer Satisfaction and Loyalty: A Case Study of Taiwan Cooperative Bank Mobile Banking In this study, Mobile Banking banking industry to expand business as the researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a8pu8c |