Analysis of Factors that Affect Customer Satisfaction of ATM Card Service of Bank for Investment and Development of Hai Duong
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 104 === This study proposes a research model by adjusting the servqual of Parasuraman, Berry and Zeithaml (1988.1991) and apply theoretical models of Cronin and Taylor SERVPERF (1992) to study the relationship between the quality factor measurement of ATM card serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p96rdj |