A Study on the Marketing and Promotion Strategies for Paiwan Tribe Cultural Creativity Goods：Laiyi Area as Example
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 104 === This study centers on the marketing strategies for cultural and creative (C&C) goods of the Paiwan tribe, targeting Pingtung County’s Laiyi region for study. The devastation done to Laiyi Township by Typhoon Morakot in August of 2009 has severely impact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28c8b6 |