Exploring the Effect of Metaphorical Advertising on Bubble Tea Persuasion in Advertising-Taking the Freshness as An Example
碩士 === 明新科技大學 === 管理研究所碩士班 === 104 === In recent years, take-out beverage has become unmistakable trends in Taiwan's street, and the advertising is everywhere. However, after the food issues problems, many beverage manufacturer were affected. In order to retrieve the sales, the beverage company...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5533p5 |