The effects of service quality and experiential marketing on repurchase intention in aviation industry– a comparison between Taiwan and Vietnam passengers
碩士 === 明新科技大學 === 管理研究所碩士班 === 104 === The main purpose of this study is to investigate the relationship between dimensions of airline service quality using SERVQUAL model and dimensions of experiential marketing using SEMs (strategic experiential modules) with an emphasis on evaluating the repurcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hdg676 |