A Study on Perceived Value and Purchase Intention of Hot Spring Fine-Cuisine for Senior Citizens

碩士 === 明新科技大學 === 服務事業管理研究所碩士班 === 105 === The purpose of this study is to explore the difference between the views on the " perceived value" and the "purchase intention " of the hot spring fine-cuisine from the senior citizens group, and the results will be as the reference for...

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Bibliographic Details
Main Authors: CENG,WEI-BIN, 曾暐鑌
Other Authors: LIN,ZHI-YUAN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/enyja9