Developing Co-Creation Capability in Social Media: Integrating the Perspectives of Firms and Customers
博士 === 國立政治大學 === 企業管理學系 === 104 === A growing number of firms seek to embrace social media-enabled customer power by co-creating with their customers. However, most firms have failed to realize the benefits of co-creation. To address this issue, this research draws on social exchange theory and the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v9ur6j |