Gender Identity and the Psychology of Purchasing Skin Care Brands

碩士 === 國立政治大學 === 國際經營與貿易學系 === 104 === Recently, the global market of female skin care products has grown a steady pace. Although, the skin care products are usually regarded as female products, the global market of male skin care products has grown fastly since 2012 and market analysts are opt...

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Bibliographic Details
Main Authors: Lin, Ching Hua, 林青樺
Other Authors: Chen,Chien Wei
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/h97623