Exploring the deterministic factors of purchase intention of cross-border online shopping
碩士 === 國立政治大學 === 資訊管理學系 === 104 === E-commerce is now crossing national borders, and business is seeking new opportunities directly into overseas markets. Recent survey shows that the trend of cross-border online shopping is increasing year by year. How to retain oversea consumers is challengin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/367kfe |