Narrative of female body: semiological study of lingerie TV commercials

碩士 === 國立政治大學 === 廣告學系 === 104 === This is a semiological study of lingerie TV commercials in Taiwan from 2010 to June 2015, which explores the symbolic structure and narrative rules, symbolic significance of women and their bodies, and how lingerie myth constructs. Research suggests that ads show t...

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Bibliographic Details
Main Authors: Yang, Qing Wan, 楊青婉
Other Authors: 孫秀蕙
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/m88z2q