The influence of consistency between country-of-brand and country-of-spokes-character on brand attitude
碩士 === 國立政治大學 === 廣告學系 === 104 === In recent years, enterprises launch marketing events with foreign spokes-character. The consistency on country-of-brand and country-of-spokes- character would influences brand attitude. However, previous literature rarely discusses the concept of country-of-spokes-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6qku8r |