Key factors affecting the spreadability of Facebook posts: A case study of the Sunflower movement in Taiwan

碩士 === 國立政治大學 === 數位內容碩士學位學程 === 104 === Why are certain pieces of content on Facebook more spreadable than others? What is the relationship between content and user behavior (i.e., to like, to comment, or to share the post) on Facebook? Can we predict which post on Facebook can go viral by sel...

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Bibliographic Details
Main Authors: Lee, Yi Ying, 李薏瑩
Other Authors: 張寶芳
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/fh3vdf