The Optimal Composition of Marketing in Private Brand –A Case Study of NCCU Students：Brand Personality, Endorser Type, Product Category, and Life Style.
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === In order to meet consumer needs and provide more convenient services, retailers expand their stores and develop various marketing activities. According to government statistics, the proportion of private brands in total revenue increases year by year...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t5eq25 |