The Optimal Composition of Marketing in Car Industry: Brand Personalities, Endorser Types, Advertisement Types and Consumer Life Styles
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The automotive industry in Taiwan is very competitive, for the brand having the biggest market share only accounts for 30% of the whole Taiwan market, and the rest of the other top 11 car brands all have about 3%~10% market share. From the market share,...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rudjcg |