The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xxwd66 |