Examining the Roles of Traditional and New Media in Crisis Communication: Case Study of Food Safety Crisis in Taiwan
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 104 === This present case study of Taiwan gutter oil crisis focused on the well-known pastry bakery, Taipei Lee-Chi. This century-old bakery was involved in the food safety crisis during Moon Festival in 2014, resulting in a financial loss of more than NTD 4...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vnwpah |