The Study on Social Marketing:An Example of Tong Xin Community of East District in Taichung City
碩士 === 國立中興大學 === 國家政策與公共事務研究所 === 104 === Social Marketing seeks to influence the target audience voluntarily to accept, reject, modify or abandon certain behaviors with application of marketing principles and techniques, and promotes to benefit individuals, organizations and the general society; i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60272075360970371524 |