The Relationship between Multimarket Contact and MNCs Performance-The Moderating Effects of Local Competitive Intensity, Global Integration and Market Importance
碩士 === 國立中興大學 === 企業管理學系所 === 104 === In global market, multinational corporations (MNCs) constantly compete with their competitors in multiple markets. Review prior researches for multipoint competition, the past researchers have proposed mutual forbearance’s concept which explains competing firms...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34272037457159239341 |