The Effect of Green Market Orientation, Green Marketing Capability and Green Innovativeness on Corporation’s Green Innovation Performances
碩士 === 國立中興大學 === 企業管理學系所 === 104 === In recent decades, firms create environmental problems during their production, environmentalists began to exert pressure on business to minimize the environmental pollution in the production of goods and services that have required managers to improve their fir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43352000624222283030 |