The effects of education service quality on instructor personal brand image in training industry: the moderating effect of training category
碩士 === 國立中興大學 === 科技管理研究所 === 104 === Training industry is facing significant challenges in today’s competitive business environment. The purpose of this paper is to explore the influence on instructors’ personal brand image (functional brand image, symbol brand image.) based on education service qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j9a4r2 |