The Influence of Sales Promotion and Product Information Amount in the Purchase Intention
碩士 === 國立中興大學 === 科技管理研究所 === 104 === In Taiwan, about 5,680,000 people had experience purchase products online in 2016. Purchase through the Internet play an important role to customers. It is common to see sales promotion while you purchased products online. Seller provided sales promotion to attr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35673893204854910965 |