Applying Real Options Approaches in Retailing Pricing:Two Essays on the Valuation of Real Options Embedded in Products
博士 === 國立中興大學 === 財務金融學系所 === 104 === This dissertation contains two essays on product pricing in retailing market. In the first essay, we establish a real option pricing model for the valuation of both money-back guarantees (MBGs) and low-price guarantees (LPGs) which have been regarded as increasi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22819595488701121775 |