The Persuasion Effect of Regulatory Focus on Certified Food：The Moderating Effect of Personalities and Appeal Types
碩士 === 國立中興大學 === 行銷學系所 === 104 === Taiwanese has been suffering from food safety problems for years. Due to unscrupulous practitioners and the careless of the government, people seem to show little confidence in Taiwan’s food safety. Food safety is directly concerned to people’s personal health;...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wcd74u |