The Influence of Promotion Scope and Scarcity Messages on Consumers’ Online Free Shipping Purchase Decisions
碩士 === 國立中興大學 === 行銷學系所 === 104 === The online stores often use some sales promotion strategies to attract more consumers. In recent years, when the market is more competitive, except some promotion methods such as free shipping, product discount, time limit, limited-edition strategy, the online sto...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78752178396127967861 |