Comparative models of life-insurance choices between Taiwan and Vietnam: The causal relation among personality traits, risk perception, and advertisement appeals
碩士 === 國立中興大學 === 行銷學系所 === 104 === The life insurance industry in Taiwan has developed over 50 years. According to the statistics of Life Insurance Association, the ratio of having life insurance coverage in Taiwanese market was over 231% in 2015, and Taiwan has also the highest insurance density a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/835n5p |