The relationship between self-image congruity and purchase intention to tourism souvenirs: An example of the Starbucks City Mugs
碩士 === 國立中興大學 === 行銷學系所 === 104 === With the consideration of that souvenir products can served as a memory messenger for tourists, the tendency for purchasing a souvenir had also been enhanced. Hence, purchasing a souvenir can be viewed as an important part of tourist related activities. Numerous s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45380596340500685012 |