A study of consumers'' preferences for milk labels

碩士 === 國立中興大學 === 應用經濟學系所 === 104 === The objective of this study is to investigate consumers’ preferences for brands and production labels of milk. The attributes of milk product, selected in this research, include brand, traceability label, organic label, animal welfare label ,and eco-friendly lab...

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Bibliographic Details
Main Authors: Cheng-Ya Cheng, 鄭丞雅
Other Authors: Yun-Ju Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/71076676219918141434